Entrepreneurial Goldmine

In part two of this series, we provided the DFJ Mercury Presentation Guide to help you organize your pitch.   Now we’ll discuss the most important component of a successful pitch – Deliver the So What!  As Guy Kawaski  says in The Art of the Start  , ”get off to a fast start” in your presentation…your audience wants to know “What does his organization do?”.   “This information is the anchor,  foundation, or beachhead that your audience needs for the pitch to go well”.   After getting off to a fast start with the opening, your strategy for delivering the so-what to keep them engaged is critical.  As indicated in part two of this series, the DFJ Mercury team listens to thousands of pitches and as they discern the so what during a pitch, they want to know that you have technical expertise about your space and have a product that can drive a disruptive performance increase or dramatic cost decrease.  How do you communicate this to them?  (continue reading…)