Entrepreneurial Goldmine

Disruptive technologies have been driving innovation for hundreds of years, but there has never been a better opportunity to bring efficiency to an inefficient process, function or industry.  The Flat World (best described by my colleague George Benckenstein) continues to provide unparalleled opportunities to enable boot-strapped innovation with the best capital…paying customers!  Just as the railroad companies didn’t realize they were in the transportation business and missed the industry evolution of the airlines, the money transfer companies (Western Union) and the credit card processing industry missed the consumer-to-consumer opportunity that enabled the likes of PayPal.    (continue reading…)

If you read the first three 2010 Business Opportunity posts (Entertainment, Franchises & Home Schooling) then you know they were very low tech and didn’t require a lot of technology knowledge to execute.  So now for a tech play!

In 2003, I saw an awesome opportunity in digital advertising:  My research showed that over the next 5-10 years (meaning between 2004 and 2013) $600 billion dollars in advertising spending was going to move from offline channels to online channels.  That is to say, B2B and B2C marketers were going to shift their advertising spend from newspapers, magazines and traditional channels that can’t be tracked to online channels like websites, internet radio and email that provide instant feedback and analytics for ROI assessment.

So now that it’s been 5 years, what has happened? (continue reading…)