Entrepreneurial Goldmine

If you read the first three 2010 Business Opportunity posts (Entertainment, Franchises & Home Schooling) then you know they were very low tech and didn’t require a lot of technology knowledge to execute.  So now for a tech play!

In 2003, I saw an awesome opportunity in digital advertising:  My research showed that over the next 5-10 years (meaning between 2004 and 2013) $600 billion dollars in advertising spending was going to move from offline channels to online channels.  That is to say, B2B and B2C marketers were going to shift their advertising spend from newspapers, magazines and traditional channels that can’t be tracked to online channels like websites, internet radio and email that provide instant feedback and analytics for ROI assessment.

So now that it’s been 5 years, what has happened? (continue reading…)

Did you know you could outsource the implementation of your decision to home school?  I knew education had become big business, but I primarily associated that big business with higher education or adult education – a la, University of Phoenix (UP), the godfather of online college degrees.  Since UP came on the scene, over 2500 traditional colleges and universities have joined them in leveraging technology to offer higher education programs, taking the total non-traditional educational programs to over 5000 accredited and non-accredited schools that help men and women achieve their educational requirements, desires and dreams.

The remote and non-traditional education model has been so successful that within the past 36 months, a non-traditional model for elementary and secondary level education has become extremely popular.  (continue reading…)

Go into business for yourself, but not by yourself!  That’s the basic MO of the Franchise Industry.  According to the International Franchise Association,  (IFA) there are almost 1 million franchised small businesses in the country and they’ve generated more jobs between 2001 and 2005 than several of the nations major economic sectors.  This option is a great entry level route to fulfill your entrepreneurship dreams. For the right personality type, franchising represents an awesome opportunity to earn an income and increase your net worth, but it won’t come easy. 

What do you need to know before buying a franchise?  You need a SHERPA.  Someone to guide you through the maze and help you navigate the tough terrain of ‘the devil in the details’.   IFA provides a guide  that outlines the following research requirements to buying a franchise: (continue reading…)