Flat World Effect
This category explores the flat world implications on traditional business and highlights the opportunities and challenges associated with navigating this new environment. For those not familiar with the “flat world”, let me provide the nickel tour:
In 1995, Thomas Friedman, multi-award winning journalist released a globilization manifesto or sorts referred to as The World Is Flat. The premise of the book focuses on the convergence of technological factors that is making the world smaller. Friedman asserts that technology enables individuals and small companies to act like or have a presence similar to large companies and vice versa. Jobs are constantly migrating, mostly from the United States to somewhere overseas and the U.S. has the constant challenge of trying to stay ahead of the “pack” of other nations that are giving chase for their piece of the global pie. He claims the U.S. has all the resources to meet the challenges associated with the ever changing and shrinking “flat world” but that we are lagging behind the rest of the developed world in pretty much every major area that we need to be excelling in.
While there are a lot of assertions and little data to back them up, the reality is that Friedman’s premise is sound and his assertions will become reality for our kids. So this section will highlight the opportunties and challenges associated with the implications of this new world.







