by Heath on Dec.26, 2009, under Flat World Effect, Get It Factor

Disruptive technologies have been driving innovation for hundreds of years, but there has never been a better opportunity to bring efficiency to an inefficient process, function or industry. The Flat World (best described by my colleague George Benckenstein) continues to provide unparalleled opportunities to enable boot-strapped innovation with the best capital…paying customers! Just as the railroad companies didn’t realize they were in the transportation business and missed the industry evolution of the airlines, the money transfer companies (Western Union) and the credit card processing industry missed the consumer-to-consumer opportunity that enabled the likes of PayPal. (continue reading…)
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:b2b, b2c, business process, Business Process Management, disruptive technologies, Flat World, George Benckenstein, Harvard Business Review, innovation, innovation characteristics, Paypal, process improvement, product development, ROI, Western Union
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by Heath on Dec.24, 2009, under Get It Factor

The population is aging and senior services are at the beginning of a hockey stick growth path that will last at least through the next two decades. In 2006, the oldest of the baby boomers, the generation born between 1946 and 1964, turned 60 years old. By 2030, the number of adults age 65 and older will double to 70 million. So what does this mean for the entrepreneurs? Before we assess the opportunities, let’s assess the facts. (continue reading…)
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:baby boomers, home health, senior care, senior services
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by Heath on Dec.21, 2009, under Flat World Effect, Get It Factor

If you read the first three 2010 Business Opportunity posts (Entertainment, Franchises & Home Schooling) then you know they were very low tech and didn’t require a lot of technology knowledge to execute. So now for a tech play!
In 2003, I saw an awesome opportunity in digital advertising: My research showed that over the next 5-10 years (meaning between 2004 and 2013) $600 billion dollars in advertising spending was going to move from offline channels to online channels. That is to say, B2B and B2C marketers were going to shift their advertising spend from newspapers, magazines and traditional channels that can’t be tracked to online channels like websites, internet radio and email that provide instant feedback and analytics for ROI assessment.
So now that it’s been 5 years, what has happened? (continue reading…)
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:advertising, advertising rates, b2b, b2c, billboards, business plan, CPM, digital advertising, digital billboards, digital media, digital signage, LCD, magazines, newspapers, popai, ROI, signage industry, traditional advertising, Wal-Mart
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